In support of Expond’s partnership with The Ritz-Carlton Bacara in Santa Barbara, I developed and executed a multi-channel creative strategy designed to elevate the brand’s visibility and drive awareness of its wellness offerings among high-value audiences.
In the competitive landscape of HR analytics, Claro was looking to optimize its online footprint, engage potential clients more effectively, and drive a marked increase in qualified leads. As the Marketing Manager, a comprehensive multi-channel strategy was initiated to harness the power of Google Ads, content marketing, webinars, and more to achieve these objectives.
In Q1 2022, Dremio had already begun its digital journey. However, there was a recognized need to scale, optimize, and refine its online outreach for better outcomes. The primary focus was on Google search, a critical platform for B2B interactions, along with ancillary strategies centered on YouTube, LinkedIn, and organic social media.
Sisense, a leading data analytics solution provider, was on a mission: to bolster its online presence, especially on LinkedIn, and more deeply engage its target audience. With a plethora of competitors vying for attention on the platform, the challenge was to cut through the noise and establish a potent brand voice that resonated with both existing and potential clients.
The journey with Near wasn't just about content creation; it was about understanding a brand's ethos, aligning it with audience expectations, and crafting a narrative that resonated. Through consistent efforts, innovative tools, and collaborative dynamics, Near's LinkedIn presence was not just enhanced, but was transformed into a hub of engagement, thought leadership, and brand advocacy.
Complex Magazine stands at the forefront of culture, art, and style, blending the best of pop culture with contemporary urban lifestyle. As with any leading media entity, the key to staying relevant is producing content that resonates with its vast and varied readership.
In the crowded digital space, gaining a competitive edge is paramount. Fun Club, an exclusive app dedicated to sharing the latest events, concerts, and activations, recognized the need to rise above the noise and capture its audience's attention effectively. A comprehensive promotional strategy was essential to propel the app towards its growth objectives.
The digital landscape has become the primary touchpoint for many healthcare institutions. However, for organizations serving specialized communities, such as those affected by autism, it is crucial not only to be digitally accessible but also to resonate with a deep understanding and commitment. StepOne, an esteemed neurodiversity clinic focusing on evidence-based autism therapy, recognized the need to overhaul its digital presence to ensure their services reached the right audiences effectively.
In today's dynamic B2B landscape, podcasts have emerged as invaluable tools to reach targeted audiences. 'The Revenue Hustle', a prominent B2B Marketing Podcast, identified the need to engage its audience with high-value content and distinguished industry insights. A strategic approach was initiated to source, vet, and present esteemed guests from the global sales and marketing domain.
With smart health monitoring devices you can use at home, Move 78 products connect with convenient online doctor appointments and affordable prescriptions when you want, where you want… without the need for health insurance. Learn how I’m helping bring these awesome products to the market.
In the competitive space of fashion and e-commerce, it's critical to have an edge. For Qilo, this edge was realized through a meticulously designed Instagram strategy coupled with influential media placements. The goal was clear: elevate brand awareness, establish industry authority, and convert online interactions into sales.
Imagine being able to earn up to $1 million per year by playing a simple video game. While most people clock into a desk, you’d be logging in and collecting digital coins in a virtual landscape.
Retaining employees has always been challenging, and with the added backdrop of 2019/2020 unemployment rates hovering at historically low levels, developing and executing effective talent retention strategies is becoming paramount.
