Social Media Collab: Expond x The Ritz-Carlton

In support of Expond’s partnership with The Ritz-Carlton Bacara in Santa Barbara, I developed and executed a multi-channel creative strategy designed to elevate the brand’s visibility and drive awareness of its wellness offerings among high-value audiences.

Key Contributions:

  • Executive Social Media Strategy: I wrote a series of LinkedIn posts for Expond’s CEO spotlighting the partnership, wellness philosophy, and team presence on-site. These posts generated a 30% increase in profile views and strong engagement from spa directors, wellness leaders, and hospitality professionals.

  • Press Release for Aescape Launch: I authored the press release announcing Aescape — a high-end robotic massage experience — being introduced to The Ritz-Carlton Bacara. The release positioned the launch as an innovation milestone and was shared with relevant hospitality and wellness media outlets.

  • Content Coordination with On-Site Photography: I managed the rollout of photo-driven content featuring spa directors and Expond’s leadership team at The Ritz, pairing visual storytelling with clear brand messaging. These assets were published across LinkedIn and Instagram, contributing to increased brand credibility and shareability.

  • Video Scriptwriting: I wrote promotional video scripts used to announce Expond’s availability at the resort, focusing on luxury, innovation, and guest experience. These videos outperformed previous brand content, generating 2.5x more engagement.

  • Local Paid Media Campaigns: I planned and managed geo-targeted ad campaigns to promote Expond’s availability at The Ritz-Carlton Bacara to local high-income audiences in the Santa Barbara area. The ads focused on driving interest and bookings for in-room wellness services and helped expand awareness beyond organic reach, resulting in a 4.2x return on ad spend (ROAS).

This project reflects the impact of aligned storytelling, paid amplification, and thoughtful content execution in driving measurable results for luxury brand partnerships.

Client FeatureJarrell Chalmers