Distinguish yourself from your competitors on Social Media
After years of growing brands on social media, I've come to understand social media in my own way. Launching an Instagram account is a lot like walking into a party. You walk into a party and you gravitate toward a certain crowd. More often than not, that crowd you gravitate towards may have similar tastes, style and an overall look. If you're brave enough to start a conversation with the people you gravitate towards, you build a sense of trust and value. Social Media works in the same way.
Use Social to leverage newsletters
Using your social media channels, we will begin building your newsletter subscription list. We will also keep tabs of potential leads we secure on social media.
Custom Instagram and Facebook Stories
Stories have become crucial for growth on Instagram and Facebook. I can provide custom story content on a daily basis to meet you needs.
Case Study:
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I led paid media and creator script direction for a Long Covid telehealth brand. Set up conversion tracking from scratch and generated 10K+ conversions at $1.61 CPL across $16K+ in managed spend.
How I built and scaled a physician-targeted lead generation program on Meta for a B2B healthcare brand while directing creator video content from script to screen.
RAD Roller needed creator-driven video content that could perform across both organic and paid channels. I built and managed a full UGC campaign from the ground up, starting with audience research to identify the messaging, tone, and content styles that resonated most with their core buyers.
In support of Expond’s partnership with The Ritz-Carlton Bacara in Santa Barbara, I developed and executed a multi-channel creative strategy designed to elevate the brand’s visibility and drive awareness of its wellness offerings among high-value audiences.
In the world of marketing, creating an iconic campaign is akin to a filmmaker producing a blockbuster. And just as the cinematic world was taken by storm with Greta Gerwig's 'Barbie', the marketing universe stood up to acknowledge the sheer genius behind its promotional strategies.
In the competitive landscape of HR analytics, Claro was looking to optimize its online footprint, engage potential clients more effectively, and drive a marked increase in qualified leads. As the Marketing Manager, a comprehensive multi-channel strategy was initiated to harness the power of Google Ads, content marketing, webinars, and more to achieve these objectives.
In Q1 2022, Dremio had already begun its digital journey. However, there was a recognized need to scale, optimize, and refine its online outreach for better outcomes. The primary focus was on Google search, a critical platform for B2B interactions, along with ancillary strategies centered on YouTube, LinkedIn, and organic social media.
Sisense, a leading data analytics solution provider, was on a mission: to bolster its online presence, especially on LinkedIn, and more deeply engage its target audience. With a plethora of competitors vying for attention on the platform, the challenge was to cut through the noise and establish a potent brand voice that resonated with both existing and potential clients.
The journey with Near wasn't just about content creation; it was about understanding a brand's ethos, aligning it with audience expectations, and crafting a narrative that resonated. Through consistent efforts, innovative tools, and collaborative dynamics, Near's LinkedIn presence was not just enhanced, but was transformed into a hub of engagement, thought leadership, and brand advocacy.
Complex Magazine stands at the forefront of culture, art, and style, blending the best of pop culture with contemporary urban lifestyle. As with any leading media entity, the key to staying relevant is producing content that resonates with its vast and varied readership.