Increasing Social Chatter For Sisense
Sisense, a leading data analytics solution provider, was on a mission: to bolster its online presence, especially on LinkedIn, and more deeply engage its target audience. With a plethora of competitors vying for attention on the platform, the challenge was to cut through the noise and establish a potent brand voice that resonated with both existing and potential clients.
Objective:
Achieve substantial Year-on-Year growth in LinkedIn engagement, create a more robust online brand image, and identify potential buyers for Sisense's data analytics solution.
Strategies and Implementation:
Content Creation and Curation:
Recognizing that LinkedIn's user base values high-quality, informative content, a strategy was developed to create and share posts that resonated with the challenges, aspirations, and interests of Sisense's audience.
By understanding the industry's pain points and the unique value proposition that Sisense brings, the content not only informed but also inspired, leading to higher levels of engagement.
Employee Advocacy Campaign:
Employees can be a brand's most significant advocates, offering genuine, first-hand testimonies of its culture and offerings.
A program was initiated to engage over 800 Sisense employees. Through training and motivation, employees were equipped to share their positive experiences and knowledge about Sisense, amplifying the company's visibility and trustworthiness.
LinkedIn Community Engagement:
Beyond mere posting, there was a concerted effort to engage meaningfully with key B2B prospects. This involved proactive outreach, joining discussions, sharing insights, and positioning Sisense as not just a service provider but a thought leader and industry expert.
The approach was twofold: creating value through content and fostering connections through interaction.
Leveraging Sales Navigator:
LinkedIn's Sales Navigator is a powerful tool for B2B sales, enabling pinpoint targeting and lead generation.
By efficiently using Sales Navigator, it was possible to sift through the vast LinkedIn user base, identifying those potential buyers who would benefit most from Sisense's data analytics solutions. This allowed for more personalized and effective outreach.
Results:
Significant YoY Growth: The multi-faceted approach on LinkedIn translated into a remarkable 51% Year-on-Year growth in engagement. This surge was not merely in numbers but also in the quality of interactions, with more users actively participating, discussing, and sharing Sisense's content.
Enhanced Brand Visibility and Trust: The employee advocacy campaign was a resounding success. By engaging over 800 employees, Sisense could humanize its brand and build trust at scale, showcasing genuine experiences and testimonials.
Effective B2B Outreach: The focused LinkedIn community engagement efforts paid dividends. By positioning itself as a thought leader and actively participating in relevant discussions, Sisense was able to foster deeper connections with key B2B prospects.
Identification of Potential Buyers: Through the astute use of Sales Navigator, a pipeline of potential buyers for Sisense's solutions was identified, laying the groundwork for more targeted and effective sales efforts in the future.
Conclusion:
Sisense's LinkedIn engagement strategy is a testament to the power of a holistic, well-thought-out approach to social media. By combining high-quality content with employee advocacy, community engagement, and effective use of platform-specific tools, Sisense was not only able to boost its online presence but also to establish itself as a trusted, go-to name in the realm of data analytics solutions. The results achieved serve as a blueprint for how brands can optimize their LinkedIn strategies for maximum impact.
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