I led paid media and creator script direction for a Long Covid telehealth brand. Set up conversion tracking from scratch and generated 10K+ conversions at $1.61 CPL across $16K+ in managed spend.
Read More
How I built and scaled a physician-targeted lead generation program on Meta for a B2B healthcare brand while directing creator video content from script to screen.
Read More
RAD Roller needed creator-driven video content that could perform across both organic and paid channels. I built and managed a full UGC campaign from the ground up, starting with audience research to identify the messaging, tone, and content styles that resonated most with their core buyers.
Read More
In support of Expond’s partnership with The Ritz-Carlton Bacara in Santa Barbara, I developed and executed a multi-channel creative strategy designed to elevate the brand’s visibility and drive awareness of its wellness offerings among high-value audiences.
Read More
In the competitive landscape of HR analytics, Claro was looking to optimize its online footprint, engage potential clients more effectively, and drive a marked increase in qualified leads. As the Marketing Manager, a comprehensive multi-channel strategy was initiated to harness the power of Google Ads, content marketing, webinars, and more to achieve these objectives.
Read More
In Q1 2022, Dremio had already begun its digital journey. However, there was a recognized need to scale, optimize, and refine its online outreach for better outcomes. The primary focus was on Google search, a critical platform for B2B interactions, along with ancillary strategies centered on YouTube, LinkedIn, and organic social media.
Read More
Sisense, a leading data analytics solution provider, was on a mission: to bolster its online presence, especially on LinkedIn, and more deeply engage its target audience. With a plethora of competitors vying for attention on the platform, the challenge was to cut through the noise and establish a potent brand voice that resonated with both existing and potential clients.
Read More
The journey with Near wasn't just about content creation; it was about understanding a brand's ethos, aligning it with audience expectations, and crafting a narrative that resonated. Through consistent efforts, innovative tools, and collaborative dynamics, Near's LinkedIn presence was not just enhanced, but was transformed into a hub of engagement, thought leadership, and brand advocacy.
Read More