Creator Videos + Lead Gen Ads for a B2B Healthcare Brand

Lucens needed a strategy to grow their healthcare professional community through targeted paid media and creator-driven content. I scripted video content designed to speak directly to their audience, shaping messaging that balanced clinical credibility with platform-native storytelling. On the paid side, I took over full management of lead generation campaigns and scaled the program through multiple iterations, optimizing toward the most efficient path to acquiring physician leads.

The lead gen campaigns targeted physicians across the US and international markets, testing across both instant form and website lead objectives to drive down cost per acquisition over time. As targeting and creative were refined across each phase, performance improved consistently. The most recent lead gen push generated 437 physician leads at under $11 per lead, a significant improvement over earlier campaign benchmarks. Total managed spend exceeded $10,000.