Establishing Qilo's Online Presence
In the competitive space of fashion and e-commerce, it's critical to have an edge. For Qilo, this edge was realized through a meticulously designed Instagram strategy coupled with influential media placements. The goal was clear: elevate brand awareness, establish industry authority, and convert online interactions into sales.
Objectives:
Expand Qilo's Instagram follower base.
Secure prominent media placements for the brand.
Boost web page visits and drive product sales.
Strategy and Implementation:
Organic Engagement & Instagram Ads: Tailored IG Ads were created, targeted to resonate with Qilo's ideal customer profile. These ads were complemented with organic posts that focused on showcasing the brand's identity, value proposition, and product range.
Influencer & Media Outreach: Recognizing the power of third-party validation, a comprehensive list of influencers, brands, and editors was compiled. Custom press releases were crafted for each, highlighting Qilo's unique selling points and appeal.
Sales Funnel Design: It's one thing to increase website traffic; converting this traffic is another challenge. A streamlined sales funnel was introduced to transform casual browsers into committed buyers.
Original Content Creation: Distinguishing Qilo from competitors meant creating content that was authentic and memorable. As the creative lead, I coordinated with freelancers to convert storyboards into visual narratives, resulting in impactful photo and video shoots.
Results:
Stellar Instagram Growth: Qilo's Instagram followers skyrocketed to 15.3K, positioning the brand as a significant player in its niche.
Media Feats: The targeted outreach paid off handsomely. Qilo was featured on prominent platforms like Forbes, The Odyssey, and BuzzFeed. Furthermore, Complex Magazine recognized Qilo as "one of the best brands to follow on Instagram."
Website Traffic & Sales: The implemented strategies propelled web page visits by a staggering 84% in 2018. More importantly, the sales funnel led to a remarkable sale of 3.4K product units.
Conclusion:
Qilo's success story underscores the importance of a multi-pronged approach in today's digital age. By tapping into the strengths of various online channels and tools, and leveraging the influence of third-party entities, brands can carve out a distinct space for themselves in crowded marketplaces. The growth achieved by Qilo isn't just about numbers; it's about understanding the digital ecosystem, creating meaningful connections, and ultimately delivering value to the end consumer.
If your organization needs help with any marketing initiatives, please use this link to set up a consultation with me. I offer marketing services ranging from paid advertising, social media management and creative strategy.
