Social Media Strategy for Telehealth Brand Move 78 — Jarrell Chalmers

What is Move 78?

The average life expectancy in the U.S. hovers around 78 years old. This ranks the U.S. 26th globally in life expectancy and ranks #1 in healthcare spending. Move 78 is a telehealth brand that is trying to spin this narrative on its head by introducing products that will move the life expectancy rate upwards.

With smart health monitoring devices you can use at home, each Move 78 item helps you connect with convenient online doctor appointments and affordable prescriptions when you want, where you want… without the need for health insurance.

MY ROLE IN GROWING MOVE 78

While Move 78 is a fairly new brand, I have already began to incorporate some of my basic marketing tactics for growth. Move 78’s success will be guided with: social media topic strategy, flawless design and influencers that will help spread Move 78’s awesome message.

SUPERCHARGING THEIR MESSAGE WITH INFLUENCERS

To supercharge their marketing efforts, I identified 150+ influencers that were likely to be interested in Move 78’s brand. We identified new moms, dietitians and fitness gurus that would promote Move 78. To ensure we went with the right influencers, we searched for individuals who had an engagement rate of at least 4-5% on Instagram and Tik Tok.

Carving a Distinctive Brand Voice

Utilizing industry-leading social listening tools, including Answer the Public and SEMRush, I identified over 30 prevalent queries and searches in the telehealth domain. Recognizing and responding to public interest is pivotal to crafting resonant social media content.

Some insights into the telehealth search trends include:

Health insurance's compatibility with telehealth (1.5M daily searches).
Average expenditure on telehealth (800K+ daily searches).
Post-COVID recuperation strategies (4M+ daily searches).
COVID-related healthcare costs (1.2M+ daily searches).
Tracing the origin of influenza (900K+ daily searches).

Synchronizing these insights with Move 78's value proposition culminated in the creation of a bespoke series of visually compelling social media assets, poised for distribution across all brand platforms.

If your organization needs help with any marketing initiatives, please use this link to set up a consultation with me. I offer marketing services ranging from paid advertising, social media management and creative strategy.