I led paid media and creator script direction for a Long Covid telehealth brand. Set up conversion tracking from scratch and generated 10K+ conversions at $1.61 CPL across $16K+ in managed spend.

How I built and scaled a physician-targeted lead generation program on Meta for a B2B healthcare brand while directing creator video content from script to screen.

RAD Roller needed creator-driven video content that could perform across both organic and paid channels. I built and managed a full UGC campaign from the ground up, starting with audience research to identify the messaging, tone, and content styles that resonated most with their core buyers.

In support of Expond’s partnership with The Ritz-Carlton Bacara in Santa Barbara, I developed and executed a multi-channel creative strategy designed to elevate the brand’s visibility and drive awareness of its wellness offerings among high-value audiences.