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In support of Expond’s partnership with The Ritz-Carlton Bacara in Santa Barbara, I developed and executed a multi-channel creative strategy designed to elevate the brand’s visibility and drive awareness of its wellness offerings among high-value audiences.
In the world of marketing, creating an iconic campaign is akin to a filmmaker producing a blockbuster. And just as the cinematic world was taken by storm with Greta Gerwig's 'Barbie', the marketing universe stood up to acknowledge the sheer genius behind its promotional strategies.
In the competitive landscape of HR analytics, Claro was looking to optimize its online footprint, engage potential clients more effectively, and drive a marked increase in qualified leads. As the Marketing Manager, a comprehensive multi-channel strategy was initiated to harness the power of Google Ads, content marketing, webinars, and more to achieve these objectives.
In Q1 2022, Dremio had already begun its digital journey. However, there was a recognized need to scale, optimize, and refine its online outreach for better outcomes. The primary focus was on Google search, a critical platform for B2B interactions, along with ancillary strategies centered on YouTube, LinkedIn, and organic social media.