The Top 10 B2B Lead Generation Tools for Online Marketing

With more people staying at home and online consumption on the rise, leveraging digital platforms and tools has never been more important for generating business-to-business leads. Leveraging various tools to generate leads can open your business up to great opportunities with other businesses and increase important measures such as website traffic, name recognition, and revenue. Utilizing B2B lead generation tools for online marketing can give you a recurring revenue stream of new clients. Once these systems are in place, they can continue functioning on their own with minimal input from you.

Lead generation tools help you refine your target audience and how they can be targeted most effectively. Having insight into where your business is doing well or could improve is integral to growing it successfully.

No matter what your lead generation goal may be, having a strategy or multiple can help you expand your audience and attract more people to your business. And while quantity is important when it comes to driving people to your business, quality also matters. Having leads who ultimately support your business is the whole point of generating the leads, after all.

Having various lead-generation tools up your sleeve can help as you leverage the world of online marketing. The following are top choices among CEOs, CMOs, and Marketing Executives:

Email Address Finders & Outreach Tools

1. Mailchimp or Constant Contact

These platforms help you create branded emails for marketing that can be easily automated and sent to large lists of contacts. These interfaces help you look professional with the option of a free website, signup forms, and landing pages.

2. Hunter

Hunter is used by over 2 million professionals as well as industry-leading companies such as Google, IBM, and Microsoft. It offers a domain search that scrapes the site for all names and email addresses available on that domain. This vast index offers a very powerful email-finding service and even comes with a Chrome extension for efficient use.

3. Aeroleads

Aeroleads streamlines the process of searching for sales leads. The service includes a Google Chrome extension that will help you search on LinkedIn and other networks, then find business email addresses and other relevant B2B data for potential contacts. There is a free trial of the service available at first, but it is eventually a paid subscription.

4. Outreach Plus

Tools like Outreach Plus offer the service of sending personalized cold calls that lead to replies and subsequent business relationships. This takes the task of making new connections off your hands on the front end so you can focus on growing and maintaining relationships. This service can also give you feedback on the general receptivity of your contacts so you can modify accordingly to make your messaging more effective.

CRM and Sales Tools

5. Hubspot

Hubspot provides a wide array of software and services related to marketing and customer services. This stack assists you in growing traffic to your website and converting more of your visitors into patrons. Additionally, it assists with automating tasks so you spend less time worrying about generating leads and can instead focus on cultivating your leads. With that, it gives you insights about your sales and offers that leave connections satisfied based on your customer service interactions.

6. Salesforce

Salesforce is consistently rated as one of the most valuable marketing platforms around. The application seeks to give you a comprehensive view of your customers and how best to drive your sales, service, and marketing, among many other things. Both companies large and small utilize the service to grow their business by bringing companies and customers together.

7. LinkedIn Sales Navigator

LinkedIn Sales Navigator helps you target the right people and companies for your business. It boasts advanced search services that lead to results that are a strong match for you. Further, it helps you manage and track information so you can utilize insights to increase your leads. The service will also provide customized recommendations, simplifying the process of finding an optimal fit for you.

Communication and Advertising

8. Drift

Drift is a "revenue acceleration" platform that delivers customized experiences to prospective customers. The goal of the service is to increase your sales and shorten the sales cycle, driving up revenues, and strengthening your brand. This includes digital AI experience that feels personal bringing your buying process into the digital age.

9. Google Ads

Google Ads is a popular service for growing a business. It allows you to get your business out there to prospective customers while they are searching for goods and services like yours on the Google search engine or Maps. Effectively putting yourself out there can drive the number of contacts to your business, website visits, and potential sales or business connections. Google works to find the best customers for you and provides a medium for connecting your business to other relevant consumers and businesses who also use its enormous search engine.

10. Nimble

Nimble is a customer relationship management tool that helps you organize contacts and unify history. The service allows you to import contact data from over 100+ platforms, creating an extensive index of contacts and populating it with relevant information. Having segmented lists allows you to take bulk actions and cut down on time spent doing outreach or having individual contacts. You can also track team activity and manage your sales process. This is helpful for staying on task with actions that need to be taken and the general timeline of your business.

Conclusion

In summary, there are countless B2B lead generation tools out there that aim to streamline your marketing in a variety of ways. If anything, there may be a problem of abundance. Fortunately, this means you have a wealth of options for selecting a service or services that will boost your lead generation, and more importantly, generate leads with quality contacts. As a great deal of businesses continues to occur online and at home, leveraging online marketing effectively will be key to ensuring your business stays strong and continues to operate smoothly. With the help of the lead generation tools listed here, it is easier now than ever before.